The Identify endpoint lets you create or update users on the Marketing Automation platform. You can also define extra attributes for such users.

Any attributes passed in the identify call can later be used with conditional blocks (OR,IF...) in the Marketing Automation platform.
If these attributes have the exact same name as your users’s attributes, the values passed in the identify call will replace the ones in your contacts.

To pass a user’s mobile number you may used the reserved keyword mobile.

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